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Barbican Turbo is mainly a consumer event and is open to the general public. The show launched in November 2008 to an audience of over 19,000 ecstatic enthusiasts and had 26,200 visitor attendance in 2009, aiming for 30000 plus in 2010. The type of visitor to Barbican Turbo includes a varied and affluent lifestyle demographic and is a place where the market’s trend-setting consumers gather in their thousands.
Target Visitor Groups –
• Vehicle customisation and motorsports fans
• Core enthusiasts – members of clubs, groups and associations
• Older/discerning buyers - with more money to spend
• Youth buyers – part of the youth orientated custom culture
• Business/Trade visitors
• VIPs and Opinion Leaders – people who influence others to buy
• Students and children – important future buyers of products
• Exhibiting companies customers – invited by Exhibitors
• Press representatives – to interview Exhibitors and provide coverage for the show
• Day trippers/Weekend Warriors – families, groups, individuals looking for something to do
• Fashion followers – young people who want to be seen as part of an urban sub culture
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