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Why Barbican Turbo? Aims • To promote the art of car & motorcycle customisation and motorsports in the Middle East • To promote the event as a festival with spectator and interactive features to entertain visitors • To build an interactive platform for local and international companies, individuals and fans to communicate with each other and to showcase their cars, motorcycles and custom and motorsports products and services • To make the event an experience which is good fun and value for money! The Middle East Market Industry Officials believe – • Customers in the Middle East Market have matured and know a lot about performance, specifications and the automotive aftermarket • Customers are constantly looking out for new automotive products to express their identity, individuality and lifestyle • Customers are seeking innovations and safety features that add to their overall comfort and way of life Source: Gulf News Business
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